Bobby LaCivita VP, Research and Measurement Group Nine Media
Bobby LaCivita is a VP, Research & Measurement at Group Nine Media (home to Thrillist, The Dodo, NowThis and Seeker). Bobby started his career at Nielsen in ad effectiveness research. Prior to Group Nine’s formation in late 2016, Bobby led building the research offering at Thrillist, focusing on branded content impact, audience measurement, advertising effectiveness, and customized experimental research. Currently, he is focused on proving the value of branded video content distributed across social platforms, creating best practices for aligning content against audience interest profiles, and Group Nine’s newly-minted custom audience research panel, Laboratory Nine.