Wednesday, May 29, 2019

Westin New York at Times Square

Danielle DeLauro

  • Danielle DeLauro

    Danielle DeLauro EVP
    Video Advertising Bureau

    Danielle DeLauro serves as Executive Vice President of the VAB and oversees the insights, research, member relations and growth, communications, marketing and finance divisions. She works directly with the CEO to determine the strategic vision, agenda and direction for the VAB. 
    Under her leadership, the VAB launched the television industry’s first video campaign, featuring the founders of two successful data-driven, digital-native companies describing the impact TV advertising had on their businesses. DeLauro also established and built the VAB Insights division, a team dedicated to helping marketers make fully informed media decisions by providing actionable, unique intelligence about today’s video environments. 
    Prior to joining the VAB, she spent her career at advertising agencies developing integrated media strategies for a range of high-profile brands such as Lowe’s Home Improvement, Marriott International, Nestle Waters North America, Mars Inc., Coca-Cola, Proctor & Gamble and Universal Pictures, among others.  Her work with CMOs and brand managers provides DeLauro with a unique perspective into how marketers think, the challenges they face and a strong understanding of how a brand is built. Her agency experience directly influences the VAB’s work and overall philosophy of examining industry topics through a marketer’s lens.
    DeLauro, who was named one of Advertising Age’s 40 Under 40, frequently speaks at industry conferences on a wide range of topics, such as advances in data and media measurement, as well as the current video landscape, future trends and innovations. She earned her Bachelor of Science degree in Marketing and Finance with honors from Fordham University and lives in Westchester, NY, with her husband and two daughters. 
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