Video Advertising Summit VIDEO ADVERTISING SUMMIT

Wednesday, May 29, 2019

Westin New York at Times Square
#VideoAdSummit

Ben Maughan

  • Ben Maughan

    Ben Maughan VP, Business Development, Product, and Client Services, Advanced Media and Advertising
    TiVo

    Ben Maughan is a Vice President at TiVo, where Ben leads Business Development, Product, and Client Services within its Advanced Media and Advertising business group. His responsibilities include all business and technology partnerships for TiVo’s advertising technology stack and development and support of TiVo’s core data product, TiVo TV Viewership Data. 
     
    Ben has partnered with media technology players across the ad tech ecosystem, including Altice, Cox, Nielsen, Kantar, Experian, Acxiom, LiveRamp, Amazon, Google, Oracle, Adobe, Viacom, Turner, and Publicis. Ben helps Brands, Agencies, and Publishers leverage TV Viewership Data to maximize the value of their marketing efforts through data-driven insights.  Ben has 18 granted patents, with an additional 35 patents pending.
     
    Prior to TiVo, Ben was at Neustar in Corporate Strategy where he led the integration of TargusInfo and the review of the Aggregate Knowledge acquisition.  Before Neustar, Ben was the Head of Business Operations for Cisco’s Sports and Entertainment Solutions Group, an internal start-up focused on the sports vertical led by its StadiumVision and ConnectedStadium WiFi solutions.  While earning his MBA at Brigham Young University, Ben co-founded Klymit, a successful outdoor gear and apparel company.
     
    Outside of his career, Ben’s passions include his family, his garden, an unhealthy addiction to rugby, and helping entrepreneurs start successful companies.
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