Wednesday, May 29, 2019

Westin New York at Times Square

Jennifer Cohen

  • Jennifer Cohen

    Jennifer Cohen SVP, Entertainment Content Partnerships, Ignite
    WarnerMedia Ad Sales

    Jennifer Cohen is senior vice president of entertainment content partnerships, Ignite, WarnerMedia Ad Sales. In this role, Cohen leads all solution-based brand partnerships across Adult Swim, Cartoon Network, TBS, TNT, and truTV, as well as the company’s movie studio business portfolio-wide. She also oversees Ignite Studios, the newly launched digital entertainment studio for brands. Based in New York, she reports to Dan Riess, executive vice president of Ignite, WarnerMedia Ad Sales.
    Cohen works closely with the company’s top advertisers to develop powerful brand campaigns that drive engagement with fans and robust return on investment for partners. This includes managing the partnership marketing relationship with CONAN, which has produced branded video hits such as “Ride Along” and “Clueless Gamer,” flagship branded series, and brand activations at tentpole events, including San Diego Comic-Con. Prior to her current position, Cohen was vice president of integrated marketing, Turner Ad Sales. 
    Before joining the company in 2011, Cohen was a branded entertainment producer for Telepictures Productions, where she managed brand integration opportunities for Lopez Tonight, Ellen and TMZ. Previously, Cohen spent six years at NBC Universal’s USA Network on the consumer and event marketing side of the business, overseeing the movie studios and hit shows including Monk and Psych.  Within this position, she helped spearhead some of USA Network’s first in-show brand integrations. Cohen launched her career at DreamWorks Animation the year the company was founded.
    Cohen and her team have been honored with industry recognition for their creative brand campaigns, including “Best in Show” and “Best Branded Content Program” at the Digiday Publishing Awards and “Gold in Branded Entertainment: Online” at One Show. They’ve also earned accolades at IAC Awards, PromaxBDA, Cablefax Faxies, Shorty Awards, OMMAs, among many others.
    Cohen received her bachelor’s degree in pre-law from UC Santa Barbara. A native of Los Angeles, CA, she currently resides in New York City.
    WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, Warner Bros., TNT, TBS, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
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