Video Advertising Summit VIDEO ADVERTISING SUMMIT

Wednesday, May 29, 2019

Westin New York at Times Square
#VideoAdSummit

VideoNuze Video Advertising Summit

PROGRAM

(Program subject to change)

 

8:00am - 9:00am Networking Breakfast
   
9:00am - 9:05am Welcome
 
  • Will Richmond - Editor and Publisher, VideoNuze
9:05am - 9:30am   eMarketer Research Presentation: Sizing Up Video Advertising’s Future
 
Premium video and TV adverting are undergoing transformational changes in the digital era. In this kick-off presentation that will set up deeper dive sessions throughout the day, learn about critical industry data and trends – not only how they are affecting today’s market, but what their influence will be going forward.
 
  • Lauren Fisher – Principal Analyst, eMarketer
9:30am - 10:05am How Premium Video Providers are Successfully Transitioning to the OTT Era
 

The OTT era is challenging established premium video providers to adapt their businesses to a totally new set of ground rules. How are these providers transitioning their advertising, subscription, distribution, technology and viewing models to succeed? And what are the key trends that will further impact the industry’s evolution?

  • Rob Aitken – Managing Director, Deloitte Consulting
  • James Shears – VP, Advanced Advertising, Extreme Reach
  • Others TBD
  • Mike Shields – Shields Strategic Consulting (moderator)
     
10:05am - 10:40am Virtual Pay-TV: What’s Next for Advertisers and Content Providers?
 
Virtual pay-TV (or “vMVPDs”) providers already deliver live, linear and on-demand programming to millions of subscribers, with significant growth forecast. All of this is creating a rich new source of targetable premium video ad inventory, often on connected TVs. But virtual pay-TV is itself in a state of flux, with providers revamping packages and pricing. What’s ahead for virtual pay-TV and what are the implications for advertisers and content providers?
 
  • Hannah Brown – Chief Strategy Officer, fuboTV
  • Chris Maccaro – CEO, Beachfront Media
  • Matt McLeggon – Sr. Director, Advanced TV Growth, SpotX
  • Beth Weeks – VP, Media, Digitas North America
  • Will Richmond – Editor and Publisher, VideoNuze (moderator)
10:40am - 11:05am Morning Networking Break
 

 

11:05am - 11:40am  Mobile Video: Understanding the On-the-Go Viewer
 

As smartphone and tablet usage continue to surge, mobile video has become a top priority for advertisers and video providers. But understanding how users feel about the mobile video experience, as well as their mobile viewing behaviors, is crucial. Knowing their pain points and expectations can help advertisers and video providers deliver an engaging user experience - and thrive in this competitive arena.

 

  • Adam Shlachter – Chief Client Officer, Group Nine Media
  • Penthera executive
  • Other TBD
  • Colin Dixon – Founder and Principal Analyst, nScreenMedia (moderator)

11:40am - 11:55am   Keynote Introduction / Telaria Presentation
 
Description
  • Jennifer Catto - Chief Marketing Officer, Telaria
11:55am - 12:35pm Keynote Interview – Hulu Finds the Winning Formula by Putting Viewers First
 
Hulu has become an industry leader in connected TV and video advertising, SVOD, virtual pay-TV, original programming, digital distribution and cross-platform user experiences. Today, Hulu reaches over 50 million viewers with its ad-supported service making it the largest addressable marketplace for brands in the industry. Hulu’s Head of Advertising unpacks the company’s winning formula of putting viewers first and shares how it‘s dramatic innovation of TV’s advertising experience is driving change across the medium.
 
  • Peter Naylor – SVP and Head of Advertising Sales, Hulu
  • Will Richmond – Editor and Publisher, VideoNuze (interviewer)
12:35pm - 1:25pm Networking Lunch
 

 

1:25pm - 2:00pm Connected TVs Take Center Stage: What Does It All Mean?
 
Connected TV devices are the biggest game-changer in the video industry today with nearly 200 million users, or 60% of the U.S. population alone according to eMarketer. For viewers, CTVs re-create TV’s long-form, lean-back environment but with unprecedented on-demand flexibility. For advertisers CTVs enable highly desirable digital targeting and attribution capabilities. How are CTVs already changing the video advertising landscape and what are the long-term implications?
 
  • Christina Beaumier – VP, Product, TV Platform, Xandr
  • Alison Levin – VP, Global Ad Sales and Marketplace, Roku
  • Harold Morgenstern – SVP, Head of National Ad Sales, Pluto TV
  • Melissa Rosenthal – EVP, Cheddar
  • Howard Homonoff – Homonoff Media Group (moderator)
2:00pm - 2:35pm Best Practices for Monetizing the Cross Platform Experience
 

With viewers fragmenting to screens of all sizes, advertisers and content publishers need to understand to how to create cross platform campaigns that span live, linear and on-demand viewership with maximum efficiency. What are the business and technology challenges of doing so? How is data being used to drive the industry forward? And how should success and attribution be measured in a world where there are seemingly infinite consumer touchpoints?

 

  • Jennifer Cohen – SVP, Entertainment Content Partnerships, Ignite, WarnerMedia Ad Sales
  • Luis De La Parra - SVP, Partner Solutions, Univision
  • Ben Maughan – VP, Business Development, Product, and Client Services, Advanced Media and Advertising, TiVo
  • Gila Wilensky – SVP, Media Activation, North America, Essence
  • Dan Punt – Senior Managing Director, FTI Consulting (moderator)
2:35pm - 3:00pm Afternoon Networking Break
 

 

3:00pm - 3:35pm Fireside Chat: Agency Executives on the Convergence of Digital and TV
 
Description
 
  • Jeremy Crandall – SVP, Advanced Video Solutions, Publicis Media
  • Christine Peterson – Managing Director, Digital Investment Lead U.S., Mindshare
  • Matt Prohaska – CEO and Principal, Prohaska Consulting (moderator)
 
3:35pm - 3:50pm Vevo – Audience Guarantee case study
 

Description

  • Natalie Gabathuler-Scully – SVP, Revenue Operations, Vevo
3:50pm - 4:25pm Inside the Hybrid Ad-Supported, Subscription and Commerce Video Business Model 
 
Hybrid ad-supported/subscription/commerce video business models offer both the content provider and the viewer valuable flexibility. What are nuances to developing and managing these hybrid models? What are the best practices for finding the right mix and executing them successfully? 
 
  • Domenic DiMeglio – EVP, Distribution, Marketing and Operations, CBS Interactive
  • Henry Embleton – Head of Ad Products and Revenue, Ellation
  • Other(s) TBD
  • Eric John – Deputy Director, Video, IAB (moderator)
4:25pm - 5:30pm Networking and Cocktails
5:30pm Conclude

Keynote Speaker

Speakers

(plus more speakers coming soon)

Sponsors

Venue

The Westin New York at Times Square
270 W 43rd St, New York, NY 10036

 

Contact For speaking and sponsorship opportunities, please contact:

Will Richmond
Editor and Publisher, VideoNuze
617-699-4459
wrichmond@videonuze.com

Register

Note - if you work for an advertiser or agency you might be eligible for a complimentary ticket. And if you're a startup or student, you're eligible for a deeply discounted ticket. Please contact Will Richmond to learn more and receive the appropriate registration code. Tickets are transferable, but are non-refundable.

Event Updates

  • 4-3-19 eMarketer Principal Analyst to Kick Off Video Ad Summit, Presenting Key Video/TV Ad Data and Trends
    eMarketer Principal Analyst to Kick Off Video Ad Summit, Presenting Key Video/TV Ad Data and Trends
     
    by Will Richmond
     
    eMarketer Principal Analyst Lauren Fisher will kick off the 9th annual Video Advertising Summit on May 29th in NYC, presenting key video/TV advertising data and trends. Lauren is an expert in adtech, programmatic, video, measurement and related areas. She has presented at prior VideoNuze events and has been a highlight.
     
    As we all know, there are significant disruptions happening across the video/TV and advertising industries. Lauren will break things down, sharing the underlying drivers of change and how eMarketer forecasts these to play out going forward. Lauren will also focus on the current state and future of programmatic video and TV - data-enabling and automating ads - and what this means for industry participants going forward. Finally she will share her views on measurement, ad metrics and audience considerations. 
     
    Lauren’s presentation will tee up deeper dive sessions throughout the day. Lauren is among the 25+ industry thought-leaders confirmed so far to speak (more coming soon, along with full agenda). Other highlights include keynote guest Peter Naylor, Hulu’s SVP and Head of Ad Sales, and agency executives Jeremy Crandall (SVP, Publicis Media) and Christine Peterson (Managing Director, Mindshare) in a fireside chat with Matt Prohaska. 
     
    The Video Ad Summit is again shaping up to be a must-attend day of learning and networking for anyone with a stake in video/TV advertising’s success.  
     
    Save $100 on early bird discounted tickets now and double your chances* of winning a 55-inch Roku TV, generously provided by Roku. 
     
    (*Early bird registrants get 2 entries for the Roku TV drawing).
  • 3-27-19 Publicis and Mindshare Executives to Share Insights on Intersection of Video/Digital Ad Buying
    Publicis and Mindshare Executives to Share Insights on Intersection of Video/Digital Ad Buying 
     
    by Will Richmond
     
    Ad agency executives Jeremy Crandall (SVP, Advanced Video Solutions, Publicis Media) and Christine Peterson (Managing Director, Digital Investment Lead at Mindshare, part of GroupM) will participate in a featured fireside chat at the 9th annual VideoNuze Video Ad Summit in which industry veteran Matt Prohaska (CEO and Principal. Prohaska Consulting) will serve as interviewer. 
     
    Advertisers and their agencies are demanding that premium video providers enable more of digital’s capabilities: better targeting, measurement, interactivity, cross-screen delivery and attribution. As we all know, there are significant industry-level and company-specific initiatives underway to marry the best of digital with the best of premium video/TV’s traditional brand-building strengths. Connected TVs, which hold strong potential to re-energize the entire TV ad business, are a focal point. 
     
    In this fireside chat, Christine and Jeremy will take us behind the scenes of where and how digital and premium video/TV are intersecting today, and what the key challenges are ahead. Both have long track records with video, digital and cross-screen ad buying, working for scores of top brands. 
     
    What are these brands demanding of their agencies, what are their most critical KPIs and how are cross-screen campaigns being successfully created? How well-positioned are video providers, TV networks and industry infrastructure to meet buyers’ demands? How are respect for viewers, data, brand safety and programmatic being balanced? Last but not least, what are they critical changes in viewers’ behaviors that inform all video ad buying currently and going forward? These are among the questions Christine and Jeremy will discuss with Matt.
     
    For anyone in the video industry who is directly or ultimately affected by the decisions video and digital ad buyers are making, this fireside chat will be a must-attend session. It is also a perfect complement to the keynote interview I’ll be doing with Hulu’s SVP/Head of Advertising Peter Naylor
     
    Save $100 on early bird discounted tickets now and double your chances* of winning a 55-inch Roku TV, generously provided by Roku. 
     
    (*Early bird registrants get 2 entries for the Roku TV drawing).
  • 3-19-19 Huluís SVP/Head of Advertising Sales Peter Naylor to Keynote Video Ad Summit
    Hulu’s SVP/Head of Advertising Sales Peter Naylor to Keynote Video Ad Summit
     
    by Will Richmond
     
    I’m excited to share that Hulu’s SVP and Head of Advertising Sales Peter Naylor will be our keynote guest at the 9th annual VideoNuze Video Ad Summit on Wednesday, May 29th in NYC. I will be interviewing Peter in a session titled, “Hulu Finds the Winning Formula by Putting Viewers First.”
     
    Hulu has become an industry leader in connected TV and video advertising, SVOD, virtual pay-TV, original programming, digital distribution and cross-platform user experiences. Hulu now reaches over 50 million viewers with its ad-supported service, making it the largest addressable marketplace for brands in the industry. 
     
    In this keynote interview Peter will share insights about all of these topics and in particular, how Hulu’s dramatic innovation of TV’s advertising experience is driving change across the medium. 
     
    Hulu is playing a key role in every one of the top trends in the industry. It is also entering an even more consequential next chapter - becoming majority owned by Disney and a key part of Disney’s OTT strategy, moving to the front of the pack in the virtual pay-TV industry and aggressively promoting its ad-supported SVOD service by recently reducing its monthly price and also offering it at no extra charge for Spotify Premium members.
     
    I’ve known Peter for many years and I’m confident his perspectives will be incredibly valuable for anyone who is trying to learn from Hulu’s industry leadership. 
     
    Save $100 on early bird discounted tickets now and double your chances* of winning a 55-inch Roku TV, generously provided by Roku.
     
    (*Early bird registrants get 2 entries for the Roku TV drawing.)
  • 2-12-19 Early Bird Registration is Now Open for 9th Annual VideoNuze Video Advertising Summit; Win a 55-Inch Roku TV
    Early Bird Registration is Now Open for 9th Annual VideoNuze Video Advertising Summit; Win a 55-Inch Roku TV
     
    by Will Richmond
     
    Early bird discounted registration is now open for the 9th annual VideoNuze Video Advertising Summit on Wednesday, May 29th at the Westin Times Square in NYC. By registering early you save $100 and DOUBLE your chances* of winning a 55-inch Roku TV, generously provided by Roku.
     
    The Video Ad Summit is the premier event of the year for anyone in the industry seeking insights and data about video advertising, especially the converging worlds of online, traditional TV, mobile and connected TV advertising as well as the broader digital landscape. As always, the program will include a compelling mix of keynotes, panel discussions, fireside chats and research presentations, covering the hottest topics in the industry. Ad Summit speakers always include top industry executives and thought-leaders. Detailed program info will be posted soon.
     
    Last year's Video Ad Summit drew over 300 attendees and 50+ executive speakers. The 2019 Video Ad Summit will once again be a must-attend event.
     
    I'm excited to have 7 industry-leading companies on board as initial partners, including Title Partner Deloitte Consulting, Premier Partner Extreme Reach, Headline Partners Beachfront Media, Penthera and SpotX, and Branding Partners Brightcove and Roku. I’ll have other partners to share soon.
     
    If you'd like to learn more about speaking and partnership opportunities, please contact me.
     
    Learn more and register now!
     
    (*Early bird registrants get TWO entries for the Roku TV drawing.)